Tourism Tourism Distribution Channels
Type
Book
Authors
ISBN 10
0826454704
ISBN 13
9780826454706
Category
Book
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Publication Year
2001
Publisher
Pages
400
Subject
Tourism management, tourism marketing
Series Name
Description
Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, Tourism Distribution Channels brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory. - from Amzon
Number of Copies
1